According to what we can learn from previous crisis, the answer is very clear: YES. The Latin American insurance industry must invest in marketing in times of crisis Even that many firms trend to cut marketing e innovation expenses (I prefer to use the word investment), many studies show that it is an incorrect approach. Once again (it already happened …

Your employees can be your most powerful advocates, but many businesses don’t know where to begin. With Employee Notifications, Page Admins can now alert employees of important posts, which employees can then engage with or share to their LinkedIn network. This makes it easy for your employees to share your organization’s content and amplify your messages. Use LinkedIn Pages Employee …

The Miami Reinsurance Week is the most important Miami networking week of the year for the Latin American Insurance Industry. Insurance professionals from different countries travel to Miami in order to participate in insurance seminars, golf tournaments, cocktails, meetings and other insurance related events. If you check the February month at the iNLIP calendar you will see almost all of the …

Insurance professional: Do you use the power of FREE? Are you rational? We love to be told we are smarter than we thought we were, but a DUKE professor of Psychology & Behavioral Economics, Dan Ariely demostrates that we are consistently irrational much of the time. Based on his observations and supported by findings from his innovative research, Dan has become an expert …

In our last insurance marketing, neuromarketing & psycology article we learnt the importance of being “visual” and the importance of the “old brain”, the true decision-maker. How can you reach the old brain? This “part 2” article (based on the book “Neuromarketing” by Patrick Renvoisé and Christophe Morin) gives you the key to “unlocking” the deicsion-making process. According to the …

Have you ever been in an insurance service sales situation where you were absolutely convinced you had the best solution for your prospect, but you still lost the deal? This time iNLIP recommends the book “Neuromarketing” by Patrick Renvoisé and Christophe Morin. We know the book since 2002 when it was published and it contains many interested ideas that have …

If you are the Managing Director, Business Development Director or Marketing Director at a Latin American insurance-related firm, you should be aware that your co-workers are on LinkedIn at this very moment. Yes, right now…. and LinkedIn is the world’s largest professional network, which means big numbers when it comes to exposure. Very big. LinkedIn is a means to be …

“Every year, employee´s theft and fraud at the workplace are estimated at about $600 billion” according to Dan Ariely. Predictably Irrational is the bestselling book on irrational consumer behaviour by psychologist and MIT professor Dan Ariely. The main thrust of the book is that consumers are systematically irrational in their behaviour – at best making sub-optimal choices, and at worst …

If you are not using LinkedIn as part of your Latin American Insurance industry sales process you are missing a great opportunity. According to LinkedIn, almost 70 percent of the B2B buyer´s journey now occurs thought digital channels. Yes, also in Miami and also in the Latin American Insurance Industry. LinkedIn is where Latin American Insurance related professionals have to …

Consumer Psychology and Neuromarketing offer essential knowledge for the successful sale of insurance and the detailed analysis of consumer behaviour. The application of the neurosciences to marketing allows for the analysis of desires, needs, experiences, feelings, memories, attention, perception, recall and motivations of people in greater detail. For the Latin American insurance market and the Miami insurance industry marketing usually …

Todas las acciones de desarrollo de negocio y marketing que se llevan en el sector del seguro de América Latina han de tener un retorno de la inversión. LinkedIn no es una excepción a dicha norma. Cuando llevo a cabo formación in-house en diferentes empresas de la industria del seguro con intereses en Latino América (compañías de seguros, brokers, ajustadores, …

Being instantly likable isn’t rocket science, but this checklist takes practice to master in the short space of a first impression.   What’s the point of networking if not to get other people to like you? Sure, you need new contacts to see you as interesting, competent, professional, and potentially valuable to them—but if they don’t also find you likable, nobody …