According to what we can learn from previous crisis, the answer is very clear: YES. The Latin American insurance industry must invest in marketing in times of crisis Even that many firms trend to cut marketing e innovation expenses (I prefer to use the word investment), many studies show that it is an incorrect approach. Once again (it already happened …

Insurance professional: Do you use the power of FREE? Are you rational? We love to be told we are smarter than we thought we were, but a DUKE professor of Psychology & Behavioral Economics, Dan Ariely demostrates that we are consistently irrational much of the time. Based on his observations and supported by findings from his innovative research, Dan has become an expert …

In our last insurance marketing, neuromarketing & psycology article we learnt the importance of being “visual” and the importance of the “old brain”, the true decision-maker. How can you reach the old brain? This “part 2” article (based on the book “Neuromarketing” by Patrick Renvoisé and Christophe Morin) gives you the key to “unlocking” the deicsion-making process. According to the …

“Every year, employee´s theft and fraud at the workplace are estimated at about $600 billion” according to Dan Ariely. Predictably Irrational is the bestselling book on irrational consumer behaviour by psychologist and MIT professor Dan Ariely. The main thrust of the book is that consumers are systematically irrational in their behaviour – at best making sub-optimal choices, and at worst …

Consumer Psychology and Neuromarketing offer essential knowledge for the successful sale of insurance and the detailed analysis of consumer behaviour. The application of the neurosciences to marketing allows for the analysis of desires, needs, experiences, feelings, memories, attention, perception, recall and motivations of people in greater detail. For the Latin American insurance market and the Miami insurance industry marketing usually …